Subeditors can transform a writer's rough or sloppy draft into a
polished piece ready for submission or publication; editors commission
and prepare those polished pieces for publication in a magazine,
newspaper, or website. In addition to writing articles, brochure and
website content, and corporate publications, Laura Cameron is an
accomplished editor and skilful subeditor.
Major projects include:
• Monterey Walkabout Guide (Summer 2007) — editor of this newly revamped map-guide publication, commissioning writers, interviewing advertisers, and crafting layouts under extremely tight deadlines.
• Monterey Peninsula Review — editor of this weekly free-sheet directed
at travellers to and residents of Monterey's busiest communities,
including Monterey, Carmel-by-the-Sea, Pacific Grove, Pebble Beach,
Marina, and Salinas.
• Monterey Magazine — editor of this monthly magazine inserted in
120,000 copies of the San Jose Mercury News, driving day and overnight
visitation to Monterey County from the South Bay regional market.
• Monterey County Group Sales publications — editorial direction and
subediting on two directories of the region's hospitality services.
Editing a weekly or monthly publication requires cooperation, a fine
eye for both talent and detail, and a near-religious belief in the
meaning of the word 'deadline.' To be successful, an editor must
be able to work flexibly with the publication's managers and
advertising teams, and gently with the writers, whether on staff or as
Laura Cameron, a freelance herself, has also worked on the management
side of the desk, working to build new publications with both small
investors and major regional newspapers. By giving journalists
reasonable deadlines (and keeping them to those deadlines), quality
material flows in; a careful approach to pagination means that a
quality publication flows out to the presses, too.